A-Z Specifications

A-Z Specifications

Dimensions: 1920x1080 pixels (16:9), working within a 1080x1080 (1:1) safe area

Letter must stay within the 1:1 zone

Frame rate: 30 fps (15 fps if needed)

Duration:

6 ‘active’ seconds, AND

EITHER 3 second living hold (living hold must be able to loop within itself) OR Your letter loops within itself

Any typeface, Any style, MUST be uppercase

Letter must be shown on the end frame (except for loops)

No ‘stopping’ always have something moving

Export as H.264

Sound: NO

a6192e

Borough brand colour

Royal Borough of Greenwich Red: Pantone 187c

class note:

• One of the ladies mentioned the big screen outside Woolwich Arsenal (General Gordon Square)
• They also mentioned putting one up in Thamesmead.
• Other digital big screens? E.g. near the O2, bill boards etc  (dimensions)
• Social media sites
• Each group can pick where their work can go, that way we are all distinctive  i.e Aliya’s group can do a 6x6 format for instagram stories, Or victor’s group can do a 1920x1080 for the big screen outside Woolwich Arsenal.

           Ideas

• People in their natural state, tracking
• Letters resembling the action
• Live footage of “people of Greenwich”
• 2D animation: individual letter comes together to form the Greenwich logo (or a main visual of Greenwich)
• Letters to represent the changes, improvements and developments planned in the borough. Shown as individual letters and at the end are shown as all 26 letters (grid)? Which can also double up as a poster so the letters have some context and provide an informative message about what’s happening in the borough
• Connecting letters to form one word: Mix media
• 2D animated letters, zooms out to show all of the clips together on a 3D board, hands are seen in the shot (live action?) turning over the board revealing the borough of greenwich logo
• A-Z of culture
• Headers for updates
• Word or letter?

Audience

• Younger generation
• People who do not speak english as a first language (no longer have the budget for printing information in different languages)

Locations

Loving where you live (pride of being the centre of diversity and building bridges) Pushing towards Plumstead, Woolwich and underground areas of Greenwich.

• Thamesmead struggles with identity (the waterway is not part of the borough)
• Abbey Wood has strong connections with filming and media

• Charlton recently got an update for the high street
• Charlton Riverside
• Eltham got a new cinema
• Arsenal Crossrail development
• General Gordon square is a must visit
• Woolwich Arsenal

          Architecture

         ? (do we want pictures here)

Greener Greenwich

Industry Involvement

• Creative District (cheap studio spaces throughout Woolwich)
• Plans for a creative district in the peninsula as well
• They said that a lot of goods are transported down the river via boats for things like building, very useful - eco friendly

Our goals

• Bring other areas of the borough up to the same standard as Greenwich

• Encourage people to connect with their community more

What issues is the borough facing

• Housing
• Employment
• Currently promoting - launched a bid to be the borough of culture and communities
• Littering, fly tipping
• Budget cuts
• Lack of civic pride
• Disconnected cultures

[Tim’s Notes]

Emphasise culture

Be part of something

Civic pride-love your community

The vision is ‘people will love and connect with the borough’

‘Greenwich is a great place to live’

Big push on the London borough of culture bid. It would bring a lot of much

needed money into the borough

Collage is a good word.

Rediscover the hidden, reconnect.

Old and new

Some outlying communities (eg.woolwich, Thamesmead, etc) are detached

Difficult to reach the younger 16-25 and the older 65+ audience.

Lots of non english speakers-visuals that engage with different cultures.

We have to be representative of all the people/communities in the borough

Look at Woolwich creative district initiative, General Gordon square if you

haven’t already, look at Thamesmead, abbey wood, Charlton etc explore the

whole borough.

Greenwich has 8 miles of waterfront, it is intrinsically linked with the river,

History and currently (industry) also Charlton riverside development.

Greenwich is a borough with inequalities- all should have access, all should

enjoy. It’s a series of mini boroughs currently.

How can you build bridges and connect people.

Push on recycling

Green is a big thing, protect and promote green spaces

Think about uses-social media and beyond- use in

spaces/events/schools/libraries etc

What is the purpose of the alphabet and how can it be best used .

What could be used in and around their bid on 1st december.

Pantone 187C is a key colour for RBG. Think about how this could be integrated within your designs.]

my notes:

I should try to use Greenwich has 8 miles of waterfront in my any for my letters.

Must incorporate the requested colour from Greenwich Council representatives.